Reacting to “Failure and Triumph” among Iranian Soccer Coaches: A CDA outlook of the sports media language

The importance of sport as a social, psychological, and cultural agenda in today’s world can by no means be denied. This is, as a rule, reflected in all its aspects through the language of media. The present descriptive study has thus tried to investigate how the language of sports media shape sport consumers such as coaches, players, the audience, and sporting officials at large. For this purpose, fifty soccer games were investigated during an eight-month period. The data collected from TV interviews, newspaper reports, and a sporting talk show called Navad (i.e. 90) were transcribed and analyzed with a CDA perspective in view, for the coaches, players, the audience, and officials. As a result, twelve categories were extracted based on the coaches’ reactions to their failure, from which the most salient was referees’ judgments. A close look at these categories reveal a circular relationship among sports media, coaches’ reactions to their failure or triumph, the audience interpretation of their favorite teams, and macro decisions of the officials in this field. The findings of this study can contribute to the development of a better and more appropriate environment among the four mentioned groups involved in soccer game in Iran.